JOB TITLE: Director of Marketing and Communications

INSTITUTION: Wave Hill Public Garden

JOB LOCATION: Bronx, NY 

INSTITUTION WEBSITE: www.wavehill.org

About the Institution: Once a private estate, Wave Hill is a renowned 28-acre public garden and cultural center with stunning views of the Hudson River and the Palisades, located in the Riverdale section of the Bronx. Wave Hill seeks to engender meaningful human connections to the natural world through world class horticulture, environmental education and contemporary art and performance. For more information on Wave Hill, please visit www.wavehill.org.   

Job Description: Wave Hill is seeking a Director of Marketing and Communications to elevate our public profile. This pivotal role involves crafting and executing innovative marketing strategies to enhance Wave Hill’s visibility, support its mission, and values, drive audience engagement, and support our organizational objectives. The Director will oversee our digital platforms, and lead content creation to inspire and engage our diverse audiences. The ideal candidate will be a visionary leader, a passionate communicator, and a proactive member of the senior management team.

Key Responsibilities:

• Develop and implement comprehensive marketing and communication campaign and strategies.
• Manage and refresh Wave Hill’s brand identity, ensuring consistency and impact across all channels.
• Established institutional marketing policy and procedures, setting an institutional standard.
• Oversee the management of Wave Hill’s digital presence: website, social media, and email campaigns.
• Set and monitor Key Performance Indicators (KPIs), leading data analysis to inform strategic decisions.
• Collaborate with senior management team and Wave Hill’s programming group to identify goals, strategies, stories, influencers, marketing alliances and produce engaging multimedia content.
• Stay ahead of digital trends, ensuring the website’s functionality and content remain cutting-edge.
• Craft the messaging calendar that aligns with Wave Hill’s seasonal activities and audience engagement objectives.
• Analyze marketing data to refine outreach efforts and enhance digital content impact.
• Act as Wave Hill’s media representative, advising on public relations matters.
• Liaise with communication departments of tourism and community organizations to bolster Wave Hill’s profile.
• Support marketing efforts for revenue-generating activities like Wave Hill’s evening events, private events, and retail operations.
• Partner with the Philanthropy team to create compelling narratives for fundraising initiatives, campaigns, and donor engagement communication.
• Innovate strategies to attract and retain new audiences, continuously developing fresh content.
• Manage the marketing department’s budget, ensuring effective resource allocation.
• Restructuring the department to maximize strength and that aligns with the department’s goals and the organization’s overall objectives.
• Collaborate with external partners to produce compelling content and promotional materials.

This Position is: In-Person

Position Type: Full-Time

Salary range: $95,000 - $100,00/year

Benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid time off, Contribution to Retirement Plan, Pension

How to Apply: careers@wavehill.org

Job Closing Date: 7/31/2024