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Reimagining a Century of Visitor Experience Graphics with Today's Inclusive Outreach Programs

75-minute session

Location: Hilton Albany, Governor D

Day/Time: Monday, April 8 //11 AM - 12:15 PM

About: C&G Partners' creative founding principal Keith Helmetag and BBG's Vice President of Education & Interpretive, Sonal Bhatt, will discuss the process, results and funding related to a comprehensive orientation, directional wayfinding and mapping system that replaced a century of ad hoc signage. The overview and sub-garden maps were created in the spirit of hand-painted botanical illustrations, but now can be updated digitally. The new visitor experience system augments the Garden's ongoing programs, like the Power of Trees and Lightscape, that draw increased diverse audiences. Interactive prompts will encourage audience members to share anecdotes about their institution's visitor experience graphics and programs.


Keith Helmetag, Founding Partner & moderator, C&G Partners

Keith is a National Design Award Finalist in Communication Graphics and founder of C&G Partners, who generalize in visitor experience signage, digital graphics and interpretive exhibits for museum and gardens. His New York State work can be seen along Empire State Trails and at the 9/11 Memorial & Museum, Yankee Stadium, Buffalo's Erie Canal Historic Distric and Scenic Hudson's West Point Foundry to name a few.

Sonal Bhatt, Vice President, Education & Interpretation, Brooklyn Botanic Garden

Sonal has spearherded BBG's education and interpretation initiatives through two administrations with insightful cooridnation with the Garden's on-going programs that foster community outreach, promote diversity and inclusion as well as generate attendance. Her work can be experienced through-out the Garden at recent landscape and historical structure capital programs that have garnered extensive press and awards.

Conference Cancellation Policy

If for any reason, MANY cancels the conference, we will issue you a full refund. 

If you cancel your registration before Monday April 1, that request must be made in writing via email to We will refund you the full amount of your registration, minus a $45 administrative fee. 

Refunds requested after April 1 will not be granted, including requests made based on absence due to illness, late arrival and/or weather conditions. No refunds will be issued on special event tickets at any point due to restaurants and caterers requiring payment in advance.

Special event ticket purchases are non-refundable; restaurants and caterers require payment in advance. you are welcome to give or sell them to a colleague attending the conference. Please notify MANY staff in advance of the conference regarding any transfer of special event tickets. 

Please see your hotel confirmation email for your individual hotel reservation cancellation policy. 

Video/Photography Policy

By registering for and attending our Annual Conference "Giving Voice to Value" you grant the Museum Association of New York (MANY) and its authorized representatives permission to film, photograph, or otherwise record your participation in the conference and associated special events.

You further agree that such images, photographs, and recordings may be used by MANY without your prior approval in any form and for any lawful purpose including, without limitation, promoting MANY. Such use will not entitle you to any credit or compensation.

You release MANY, its officers, and employees from any liability connected with the use of any image, photograph, or recording taken during MANY's Annual Conference and associated special events.

Conference Code of Conduct

The Museum Association of New York (MANY) is dedicated to providing a safe, inclusive, and welcoming conference experience for all participants. All attendees are expected to follow this Code of Conduct, which applies to all pre-conference workshops, concurrent sessions, special events, and capstone experiences.

Compliance with the Code of Conduct is expected from all conference participants; including, but not limited to, attendees, speakers, staff, organizers, contractors, volunteers, exhibitors, and sponsors. Read more.

The Museum Association of New York helps shape a better future for museums and museum professionals by uplifting best practices and building organizational capacity through advocacy, training, and networking opportunities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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