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AI for Museum Websites Improves User Experience

June 22, 2018 11:44 AM | Anonymous

I love museums, but face a challenge whenever I visit a museum’s website: finding what interests me, personally. 

All museums have websites and most are constantly adding content. It may be archives that have been digitized, or recent exhibitions, or blogs written by the museum staff or visitors. In fact there is now so much content on a site, that I need a docent! You know, someone who knows every piece of art at the museum and how it relates to every other piece of art. 

A Digital Docent has been developed by Trajectory SMG and Datanomers to recommend content on a museum’s website based on a current visitor’s interests. 1-on-1 in real time. It does this regardless of the site’s size or platform.

The Digital Docent looks at and reads every page on the site in its entirety.  Hundreds to thousands.  It knows what page I am currently looking at, and instantly recommends other like-minded pages that will interest me, personally.

This digital employee interacts 1-on-1 with each visitor, and breathes new life into online collections. As a result, website visitors are more engaged and stay longer.

The Barrett Art Center in Poughkeepsie, NY, is using the Digital Docent.  Visitors, artists and sponsors are giving it great reviews. Take a look at and see how it works. Or read what they say about it at

AI, Digital Docents and Online Museums. A winning combination.


The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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