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Director of Communications & Technology Support

  • April 05, 2021 11:33 AM
    Message # 10275093
    Genesee Country Village & Museum - Mumford, NY
    Position: Director of Communications and Technology Support
    Reports to:  Sr. Director of Programs (Communications)/Sr. Director of Operations (IT)
    Primary Function:  To inform and direct the implementation of the Museum’s communications, public relations, and marketing strategy as well as management of digital and online communications tools, including the GCV&M website, social media platforms, and email blasts. This position also supports some of the Museum’s IT functions.
    Hours:  Full-time; weekdays, with occasional evenings and weekends.
    The Director of Communications and Technology Support manages all Museum communications channels to drive awareness and engagement with the Museum and increase revenue across all activities. The position works with the Sr. Director of Programs and the GCV&M Marketing Consultant to develop and oversee the execution of the Museum’s strategic marketing plan. The ideal candidate will take a proactive approach to understanding all programs and activities and determine and implement creative and impactful PR and marketing strategies.
    This position also manages all digital and online platforms used by the Museum including the web site, app, social media accounts, site-wide Outlook platform (including staff Outlook onboarding and troubleshooting), and mass email platform. This position provides back-up support for the Museum’s IT function, assisting the Senior Director of Operations as needed with software and hardware issues. 

    The Director of Communications and Technology Support serves as peer leader in the organization’s diversity, equity, accessibility, and inclusion initiative, helping to support messaging and an overall environment supportive of diverse audiences, staff, and programming. The position requires extensive collaboration with other staff across the Museum, as well as frequent interaction with the media, donors, and volunteers. The successful candidate can manage multiple priorities in an organized manner both collaboratively and independently and exercise effective judgment aligning messages with communications goals. The ideal candidate has exceptional written communications skill across a variety of media and can distinguish situationally based on needs.
    Responsibilities:
    1. Strategic Marketing and Public Relations (40%)
    • Develop strategic marketing plans for Museum programs, including but not limited to special events, camps, classes, exhibits, rentals, retail opportunities, and daily programs
      • Maintain museum branding and style guidelines and help to ensure a consistent style and message throughout all museum communications
    • Maintain network of media contacts and regularly connect then with information and story ideas:
      • Write and distribute press releases to media outlets, and follow up to encourage coverage
      • Cultivate relationships with local, regional, and national media outlets and regularly update media contacts
      • Sure as main point of contact for media inquiries and on-site media visits
      • Prepare staff for media visits or in-studio interviews
    • Project manage production and distribution of print promotional materials
      • Coordinate the design and distribution of program/event flyers, direct mail pieces, and other promotional print pieces
      • Write general Museum materials, including fact sheets
    • Support the administration of marketing and communications functions
      • Manage marketing budget, tracking expenditures by event and by type of media
      • Maintain photo, video, and print promotional material archives
      • Track and document progress of communications efforts
    • Assist marketing consultant with placement of advertisements as needed
    • Assist Sr. Director of Programs and President & CEO with community outreach efforts, including staffing community events and serving on planning committees

    2. Social Media, Website, other e-Distribution Channels (40%)

    • Manage the Museum’s social media presence across multiple platforms, working independently to create and distribute content; in particular, expand the organization’s presence on Instagram and Twitter
    • Align messages, timing, and photo and video media with key objectives
    • Regularly follow and report on social media metrics and recommend strategy adjustments as needed
    • Coordinate the work of the Museum’s social media and web content teams to insure that information being created by others is scheduled and created in the most effective manner, including maintaining and managing social media calendar
    • Maintain e-distribution lists (Constant Contact and Outlook groups) and write and distribute Museum electronic communications, including event emails, monthly @The Village newsletter, and other e-notices
    • Maintain Museum’s website, including writing and updating content for both event-based activities and broader Museum description

    3. IT Coordination (20%)

    • Serve as point of contact for onboarding and supporting all staff on GCV&M network and Outlook platform (email, calendar, Teams, etc.) 

    • Serve as back-up help desk support to the Sr. Director of Operations, troubleshooting  user issues 

    • Help Sr. Director of Operations coordinate hardware, software and network upgrades, installs, and relocations

    Qualifications:

    • College degree and minimum of five years of work experience in a related field
    • Demonstrated experience developing and managing integrated multi-channel marketing plans
    • Experience in diversity, equity, and accessibility awareness, program development, workforce training or other initiatives
    • Exceptional writing and communication skills
    • Strong organizational skills that reflect ability to perform and prioritize multiple tasks with excellent attention to detail
    • Proficiency as both a user and an administrator in Microsoft Office (Outlook, Word, Excel, Power Point and Publisher), various social media platforms and website content management systems
    • Strong social media skills, with a broad knowledge of various platforms and their uses, particularly Facebook, Instagram, and Twitter as well as practice in collecting and reporting on social media analytics
    • Experience with technology systems administration including tech troubleshooting
    • Strong collaborator with knack for build relationships and guiding peers in a way that builds trust and engagement 
    • Demonstrated proactive approaches to problem-solving with strong decision-making capability
    • Experience and interest in museums and/or non-profits and internal and external communications, marketing and fundraising
    • Ability to work evenings and weekends as needed
    About GCV&M:
    Genesee Country Village & Museum is the largest living history museum in New York State. Our  68-building Historic Village, John L. Wehle Art Gallery, and Genesee Country Nature Center host nearly 100,000 guests each year on site, off site around the community, and -- since 2020 – online across the world. We are committed to a policy of Equal Employment Opportunity with respect to all employees, applicants, and interns for employment. We recruit, hire, train, and promote without discrimination due to race, color, sex, age, disability, religion, citizenship, national origin, military or veteran status, marital status, gender identity and expression, sexual orientation, and any other status protected by applicable federal, state, or local law. Learn more at www.GCV.org/about.
    To apply, visit https://www.gcv.org/employment/
    Last modified: April 05, 2021 11:42 AM | Becky Wehle

The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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