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Saturday, April 6

1:30-4:30pm


Direct Mail Fundraising is NOT DEAD

While online fundraising continues to grow, direct mail remains an important part of the National Baseball Hall of Fame and Museum’s fundraising strategy. Learn about the creative ways the Museum uses direct mail as part of multi-channel campaigns to boost response. The Museum’s development team will share their successes and their failures using direct mail for membership drives, annual appeals, capital campaigns and special projects. The discussion will include design, copy writing, list selection and segmentation, and the importance of tracking and analyzing the results.

Ken Meifert, VP Sponsorship and Development, Baseball Hall of Fame

Jason Schiellack, Director of Development and Sponsorship


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The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

265 River Street
Troy, NY 12180 USA
518-273-3400

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