Saturday, April 6
Direct Mail Fundraising is NOT DEAD
While online fundraising continues to grow, direct mail remains an important part of the National Baseball Hall of Fame and Museum’s fundraising strategy. Learn about the creative ways the Museum uses direct mail as part of multi-channel campaigns to boost response. The Museum’s development team will share their successes and their failures using direct mail for membership drives, annual appeals, capital campaigns and special projects. The discussion will include design, copy writing, list selection and segmentation, and the importance of tracking and analyzing the results.
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