9:30 AM
Welcome by Michelle Urbanczyk, CEO Explore and More
10 - 11:30 AM
How to Attract New Members and Keep the Ones You Have
Becky Wehle, President & CEO Genesse Country Village & Museum
Jeff Bagel, CFRE, Principal, eAdvancement Consulting
Virtually all museums have a membership program, but some are more successful than others. Learn more about best practices in attracting new members and maintaining your current membership base from a living history museum and a consultant with extensive fundraising experience, then ask questions of your colleagues.
11:30 AM - 12 PM
MANY Update: Advocacy & Programs by Erika Sanger
12 - 1 PM
Lunch and Time to visit galleries
1 - 2:30 PM
Direct Mail Fundraising is NOT DEAD
Ken Meifert, VP Sponsorship and Development, the National Baseball Hall of Fame and Museum
While online fundraising continues to grow, direct mail remains an
important part of the National Baseball Hall of Fame and Museum’s fundraising strategy. Learn about the creative ways the Museum uses direct mail as part of multi-channel campaigns to boost response. The Museum’s development team will share their successes and their failures using direct mail for membership drives, annual appeals, capital campaigns, and special projects. The discussion will include design, copywriting, list selection and segmentation, and the importance of tracking and analyzing the results.
2:45 - 4:15 PM
Level Up: Using Institutional Values to Center Diversity/Equity/Inclusion in Museums and Cultural Organizations
Erin Richardson, PhD, Principal, Frank and Glory
Aria Camaione-Lind, Principal & CEO, Aria Strategies
Meredith Horsford, Executive Director, Dyckman Farmhouse Museum
This session addresses how cultural organizations succeed- and fail- at using their values as a spring-board for infusing diversity, equity and inclusion in their visitor-facing and internal operations. Institutional partners share how their organizations have reflected on their values, the community’s need, and taken action to provide access to New Yorkers in their communities.
4:15 - 4:45 PM
Grant Writing Tips
Erika Sanger, Executive Director, Museum Association of New York
Schedule subject to change.
All workshop attendees are invited to MANY's Western NY Meet-Up following at 5 PM.
