Monday, April 8
Our Museum in Action – Engaging Hard to Reach Donors in Small Projects
Three years ago the National Baseball Hall of Fame and Museum launched a program called Our Museum in Action. Focused on small digital preservation and conservation projects, the program allows donors to contribute towards specific small projects and in many cases fully fund the project providing the donor with a sense of “ownership.” The Museum has successfully engaged new donors who were not previously contributing, while funding important projects that would otherwise put a crunch on the operating budget. The presentation will cover what has worked and what has not since the launch of the program, and provide takeaways for you to launch your own Our Museum in Action program regardless of your organizations size.