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  • Barrett Art Center Adds SEO with AI for Online Visitors and Breathes New Life Into Archives

Barrett Art Center Adds SEO with AI for Online Visitors and Breathes New Life Into Archives

July 16, 2018 12:41 PM | Richard Stone

The Barrett Art Center in Poughkeepsie has added SEO with AI to www.BarrettArtCenter.org.   It’s breathing new life into their digital archives and bolstering sponsorships.

Visitors like variety and choice, and SEO with AI lets them explore the Barrett’s online collection with a real-time menu of 1-on-1 suggestions tailored to each visitor individually, in addition to the traditional menu at the top of the page.

“The success of our gallery depends on the bond we make with members, visitors, artists and sponsors,” writes Joanna Frang, Executive Director of the Barrett. “SEO with AI has been a great addition to our website, and we have received very positive feedback.”    

“The service is breathing new life into our archives, which is great for artists as well as the Barrett,”  reports Frang.

It is also helping the Barrett retain current sponsors and add new ones, she noted.  For any art, historical or cultural institution, that is big news.  Important news.

“I like being able to feature Fun House 2018, which is a big biennial event that is very popular with artists and visitors,” she added enthusiastically.

MANY member Trajectory SMG works closely with the Barrett Art Center and others to identify and maintain innovative solutions for online collection management.


The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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