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Marketing Coordinator (Part-Time) –Katonah Museum of Art

  • May 24, 2024 11:46 AM
    Message # 13361420
    Megan Eves (Administrator)

    JOB TITLE: Part Time Marketing Coordinator

    INSTITUTION: Katonah Museum 

    JOB LOCATION: Katonah, NY 


    About the Institution: About 50 miles north of New York City, on the Metro North Harlem Line, the KMA is located in Katonah, New York, a hamlet in the Town of Bedford with a rich historical past and a vibrant present. Katonah is a walkable residential town with main street vitality, a burgeoning gallery scene, and an abundance of community organized cultural programming. It is also home to the Caramoor Center for Music and the Arts and the John
    Jay Homestead, and is positioned as a gateway to the Hudson Valley.

    Established in 1954, the Katonah Museum of Art is a non-collecting institution accredited by the American Alliance of Museums. Dedicated to the promotion and understanding of visual art and cultural heritage through exhibitions and education programs, the KMA is committed to presenting exceptional art from across cultures and time periods, pre-modern to contemporary. The KMA mounts three to four exhibitions annually, covering a broad range of art and humanities while responding to the most critical issues of our time through a bold and vigorous lens. The institution offers lectures, films, workshops, concerts, and other events for a general audience; and presents innovative and substantive programs for over 100 member schools.

    The Pollack Family Learning Center is the only interactive space in Westchester County where children can come on a daily basis to explore and create art. Designed by eminent Modernist architect Edward Larrabee Barnes, the intimate museum building is nestled in the surrounding landscape, inviting light and natural beauty to its atrium and galleries. It perfectly ascribes to Barnes’s ideals of simplicity and functionality. The Katonah Museum of Art serves as a welcoming and anchoring cultural institution within its local community, for all ages and backgrounds, as well as for frequent visitors from New York City, Westchester County, and the Tri-State Area.

    Job Description

    The Marketing Coordinator supports the internal and external messaging for the Katonah Museum of Art through the production and distribution of high-quality content that builds measurable audience engagement and brand recognition. The Coordinator is responsible for writing, editing, and implementing meaningful content across the Museum’s external print and digital platforms including press releases, printed and e-newsletters, website, email marketing, online calendars, KMA social media accounts and YouTube channel, print and electronic advertising, press outlets, and other communications channels.


    • Develop, execute, and evaluate, with the Director of External Affairs, all marketing and publicity tactics including social media promotion, website, print and digital newsletters, advertising, and other formats as necessary.
    • Develop working production timeline, with the Director of External Affairs, for all marketing and publicity materials generated by the Museum.
    • Produce a weekly eblast to membership and email subscribers, promoting a busy calendar of
    • Museum events as well as other email invitations to private events and trips. Coordinate with
    • other Museum staff as needed.
    • Create a robust social media campaign and calendar which includes content for exhibitions, education, public programs, and fundraising initiatives and programs.
    • Secure media coverage for priority Museum initiatives including exhibitions, programs, and events.
    • Author and distribute press releases and media alerts; maintain press and listings database, coordinate photography/videography of exhibitions and events.
    • Identify opportunities for paid advertising and promotion and work with key stakeholders to create and edit related content.
    • Collaborate with outside Public Relations Agency and other consultants as needed.
    • Generate cross promotional support with community partners.
    • Prepare and present marketing recap reports for all major exhibitions and events.
    • Support and attend programs and events, including select nights and weekends.
    • Schedule and monitor program and exhibit related photography.
    • Create and track related budgets.
    • Work with web developer and freelancer to update and maintain the website.

    • Strategic thinker with excellent verbal, written, and project management skills
    • Executional proficiency with editing, proofreading, layout and design, including knowledge of
    • html, or CMS sites, Adobe Creative Suite, PowerPoint, Constant Contact, Canva, social media platforms including Facebook and Instagram, and In Design
    • Proficiency with Word, Excel, Outlook, and Network for Good
    • Collegial team player; ability to work on multiple projects simultaneously
    • Proven ability to creatively deploy resources to maximum effect
    • Understanding of current trends in digital media/social media
    • B.A. or M.A. in Marketing & Communication, Art History or related field. A minimum of three years of related experience at a non-profit institution or museum is recommended.

    This Position is: Hybrid

    Position Type: Part-Time

    Salary range: $31,200

    Benefits: Contribution to Retirement Plan

    How to Apply:

The Museum Association of New York helps shape a better future for museums and museum professionals by uplifting best practices and building organizational capacity through advocacy, training, and networking opportunities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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